Free template

Sales one-pager template

Short answer

A sales one-pager is a single page that explains to one buyer what problem you solve for them, how, why they should believe it, and what to do next. The best ones are written for one account after a call, not as a generic brochure. Lead with their problem, prove it with a number, and end with one step.

What goes in it

Their problem: The headline is the outcome the buyer wants, then the problems in their words.
How you fix it: Three steps at most. One line each.
Proof: Two or three numbers you can stand behind, or one customer line with a name.
Next step: One action with a date: a call, a trial, a pilot.

The template

[Outcome the buyer wants], for [Buyer company]

What we heard
- [Problem 1]
- [Problem 2]
- [Problem 3]

How we fix it
1. [Step 1]
2. [Step 2]
3. [Step 3]

Proof
- [Number]: [what it measures, and its source]
- [Number]: [what it measures, and its source]

Next step: [one action] by [date]
[Your name], [role], [email]

An example

Made-up content, rendered by Deal Pages in our own brand. Yours uses your logo, colours and fonts.

Make yours from your call notes

Paste your notes and Deal Pages drafts this in your own brand. You edit every field, then send a link that tells you when it is opened. Free, no account.

Make a deal page

Tips

Write it for one account. A generic one-pager is a brochure, and buyers skim brochures.
Every number needs a source you could show if asked. Cut any you cannot.
One page means one page on a phone too. If it scrolls for ever, cut.
Put your own logo on it, not the buyer's, and say who it was prepared for.

What this is based on

In our study of 1,157 posts from sales teams, practitioners described this problem as "follow-up breaking" and "leads falling through the cracks". A shared, dated next step is the simplest guard against both.

What we don't know

Whether a hosted page outperforms a PDF for your buyers. A link can be tracked and forwarded; some procurement teams still ask for a PDF, so offer both.

Questions

What should a sales one-pager include?

The buyer's problem, how you fix it, proof, and one next step. Anything else goes in a follow-up.

How long should a one-pager be?

One screen on a laptop and a short scroll on a phone: roughly 200 to 350 words.

Should a one-pager be personalised?

Yes. Written for one account after a call, it gets read and forwarded. A generic one gets filed.

More templates: mutual action plan, meeting recap.