Free Tool
Revenue Loss Calculator
Enter your numbers. See an estimate of the pipeline at stake each month from slow lead response. The estimate rests on two assumptions, shown with the result.
Monthly Pipeline at Stake (estimate)
$0
An estimate from your numbers and the two assumptions below. It is not a measurement.
Potential Meetings
+0
Extra meetings per month under the assumptions below
Annual Pipeline Increase
$0
At your average deal size, before close rate
How we calculated this
- 1. Assumption, not a measurement: each hour of your current response time costs 2 points of lead-to-meeting conversion, up to a ceiling of 28%. That puts a faster reply at 0% against your current 12%. We have no published source for either number.
- 2. That gap = 0 extra meetings per month
- 3. At your deal size, those meetings are worth $0/month in pipeline
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How the calculator works
What you give it
Four numbers: inbound leads per month, average deal size, average response time in hours, and your current lead-to-meeting conversion rate.
How it calculates
It assumes a faster first reply adds 2 points of lead-to-meeting conversion for each hour of your current response time, up to a ceiling of 28 percent. The gap between that rate and yours, applied to your monthly leads, gives the extra meetings per month. Each extra meeting is counted at your full average deal size. The annual figure is the monthly figure times 12.
What you get
A monthly dollar figure, the extra meetings behind it, and the same figure for a year.
What it cannot know
Your real conversion rates. The 2 points per hour and the 28 percent ceiling are fixed assumptions in the calculator. They are not a measurement of your team, and we have no published study behind either one. It counts every extra meeting as a full deal, so the result is pipeline at stake, not revenue you will close. It reads nothing outside the four numbers you enter. To measure your real reply time, use the Inbound Response Test.
Cost
Free, with no account. The numbers you enter stay in your browser. If you ask for the breakdown by email, we get your name, your email and the four numbers.