Inbound Path Check

Enter a company website. We follow the path a buyer with money would take to reach you, and show you where it leaks.

You get every route a buyer can take, the form and pricing each one hits, the stack behind it, and a written read of what to fix first.

Any public site, yours or a competitor's. Takes about ten seconds. No site in mind? .

There is no score out of 100. We see the front of a site and nothing behind it, so a score would be made up.

How the check works

What you give it

Any public company website: your own, a competitor's, or a prospect's.

What it reads

The homepage, then the conversion routes it links to: demo or contact forms, pricing, and booking pages. It counts form fields, checks whether pricing is public or behind a form, and detects the stack behind the forms, such as HubSpot, Marketo, Chili Piper or Calendly.

What you get

The path a buyer takes to reach a person, with findings marked by severity. It does not give a score out of 100, because only the public front end is visible, and a precise number on a partial view would be made up.

What it cannot see

What happens after a form is sent: who owns the lead, how routing works, and how fast a person replies. The Inbound Response Test measures the reply time.

Cost

Free. The findings need no signup; a longer written read is sent by email if you ask for it.