Research
We measure things, then publish what we found
Every study here ships with its sample size, its method, what it cost to run, and what it cannot tell you. Where a later finding overturned an earlier one, we say so in the original rather than quietly editing it.
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n = 97 SERPs, 90 AI Overviews, 2,320 autocomplete suggestions cost $1.41
Reddit is the most-cited domain in Google's AI Overviews
We pulled 97 sales-related SERPs. 95 had an AI Overview, and Reddit was cited more often than Salesforce and HubSpot combined.
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n = 1,157 Reddit posts cost $1.31
contains a correction
We read 1,157 posts from sales teams. Nobody said 'speed to lead' once.
What B2B sales practitioners actually complain about, in their own words, and why the phrase the entire category is built on never appears.
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