Prepared forNorthwind Logistics

SIX for Northwind

Every demo request owned within five minutes

Example. How we would fix lead routing at Northwind, and the one step to start.

Book the decision callor reply to Sam with a question

01What we heard

Requests wait a day

Demo requests sit in a shared inbox for most of a day.

No owner after hours

Requests that arrive after 6pm wait until the next morning.

Context gets lost

The rep who calls back has to ask what the buyer already wrote.

02How we fix it

  1. 1

    Route on arrival

    Each request gets an owner by territory and size the moment it lands.

  2. 2

    Alert the owner

    The owner gets the request and its context in Slack, not in a shared inbox.

  3. 3

    Escalate if idle

    No reply in 30 minutes moves it to the next rep.

03Where things stand

40demo requests a week
1 daybefore a request has an owner

04Next steps

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