# Sales Intelligence Experts (SIX)

> Sales and GTM, engineered.

Sales Intelligence Experts (SIX) builds the systems B2B sales teams run on: lead routing, pre-call research, follow-up and CRM data a team can trust. It publishes free sales tools that run on those systems, including a pre-call brief, branded deal pages and an inbound lead check, plus an MCP server for AI agents.

Revenue systems engineering for B2B revenue teams. Some people call it GTM engineering.

Four practice areas:
1. Revenue data & intelligence: the layer everything else reads from
2. Automation & AI agents: what runs without a human
3. Sales enablement & AI assistants: what makes humans better
4. Analytics & forecasting: what actually happened

Audience: B2B revenue and GTM teams, roughly 20-500 people, and founders still running revenue. The buyer owns the number or the systems behind it: VP Sales, RevOps lead, GTM engineer, or a founder.

Money comes from scoped project work, not from affiliate commissions: there are none. Project scope is discussed on a call and never priced in public. The tools below are free. The Pre-Call Brief and Deal Pages run inside a monthly allowance (2 briefs without an email, 5 with one); a Pro plan raises it. Plans: https://salesintelligenceexperts.com/pricing

Full text of every tool, answer and research page in one file: https://salesintelligenceexperts.com/llms-full.txt

## Free tools

Every tool shows its result on screen with no signup.

- [Pre-Call Brief](https://salesintelligenceexperts.com/tools/pre-call-brief): Enter the website of a company you are about to meet. Reads its homepage and up to three pages it links to (about, careers, pricing, customers) plus public news from the last 90 days, and returns what they sell, who they sell to, recent dated signals each linked to its source, likely priorities marked as inference, three to six questions to ask, a first line for the call, and what the sources do not show. A signal that does not cite a page or article that was actually read is removed before the brief is shown.
- [Deal Pages](https://salesintelligenceexperts.com/tools/deal-pages): Paste sales call notes or a transcript and get a one-pager in your own brand (logo, colours and fonts read from your website): what you heard, three steps to fix it, two or three numbers, and next steps with owners and dates. You edit every field before publishing. Hosted at a link for 30 days, with a private stats page. Opens are counted only from real browsers, so link previews and email scanners are never counted. Uses only numbers and quotes that are in the notes.
- [Inbound Path Check](https://salesintelligenceexperts.com/tools/inbound-path-check): Enter any public company website. Fetches its homepage, follows the conversion routes it links to, and reports how the inbound motion handles a buyer: conversion paths, form length, pricing posture (public or gated), and the detected stack. Returns findings with a severity, DELIBERATELY NOT a score out of 100, because only the public front end is visible. Publishes an explicit list of what the scan cannot see, including lead routing, ownership and actual reply time.
- [Inbound Response Test](https://salesintelligenceexperts.com/tools/inbound-response-test): Verify control of a domain with a DNS TXT record, then we send one realistic enquiry to an address on it and measure the time to a first HUMAN reply. Auto-replies are recorded but do not stop the clock. One test per domain per day. Measured, not self-reported.
- [Cold Email Grader](https://salesintelligenceexperts.com/tools/cold-email-grader): Scores a pasted cold email out of 100 across deliverability signals (30), personalisation (25), clarity of the ask (20), length (15), and subject line (10), then rewrites it. States what pasted text cannot reveal: SPF/DKIM/DMARC, domain reputation, sending volume, and list quality. Deliberately does not weight "spam words" heavily.
- [Lead Response Grader](https://salesintelligenceexperts.com/grader): Self-assessment. 5 questions scoring a sales operation across 5 weighted dimensions: Response Speed (30pts), Lead Qualification (20pts), CRM Enrichment (20pts), Follow-Up (15pts), Analytics (15pts). Grades: Elite (85+), Strong (65+), Average (40+), Below Average (20+), Critical (0-19).
- [Revenue Loss Calculator](https://salesintelligenceexperts.com/tools/roi-calculator): Self-assessment. Takes monthly lead volume, average deal size, current response time in hours, and current conversion rate. Returns estimated monthly revenue lost to slow follow-up.
- [CRM Health Score](https://salesintelligenceexperts.com/tools/crm-health-score): Self-assessment. 6-question audit of CRM data quality, enrichment coverage, and hygiene, scored out of 18 across 5 grade bands. Returns a grade and a prioritized fix list.
- [Sequence Generator](https://salesintelligenceexperts.com/tools/sequence-generator): Writes a 5-touch outbound email sequence from a chosen industry, target role, and pain point.
- [All free tools](https://salesintelligenceexperts.com/tools)

## Templates

Free sales templates, each with a copyable text version, a live example and the definition up front.

- [Mutual action plan template](https://salesintelligenceexperts.com/templates/mutual-action-plan): the steps buyer and seller agree to, each with an owner and a date.
- [Meeting recap template for sales calls](https://salesintelligenceexperts.com/templates/meeting-recap): what you heard, what you proposed, next steps; sent the same day.
- [Sales one-pager template](https://salesintelligenceexperts.com/templates/sales-one-pager): the buyer's problem, how you fix it, proof and one next step.

## Agent access

- MCP server: https://mcp.salesintelligenceexperts.com/mcp (Streamable HTTP, stateless, no sign-in). Tools: `pre_call_brief` (a company website in, a sourced brief out), `get_brand_kit` (read a company's logo, colours, fonts and headline copy from its website), `list_templates` (the one-pager content schema), `render_one_pager` (brand kit plus content in, a complete HTML document out), `publish_deal_page` (host the page at a tracked link for 30 days; returns the page link and a private stats link). Only `publish_deal_page` writes anything. Rate limited per caller and per target site. Agents share a free allowance of 5 briefs a day, resetting at 00:00 UTC.
- Claude Code plugin with the `deal-pages` skill: brand kit, proof, draft, a human approval step, then render.
- Add to Claude Code: `claude mcp add --transport http six https://mcp.salesintelligenceexperts.com/mcp`
- [Use the tools from your agent](https://salesintelligenceexperts.com/agents): setup for Claude and other MCP clients, and what each tool does.
- Server card: https://mcp.salesintelligenceexperts.com/.well-known/mcp/server-card.json

## Answers

Short, sourced answers to questions sales teams ask. Each states what it is based on and what is not known.

- [How fast should you respond to an inbound lead?](https://salesintelligenceexperts.com/answers/how-fast-should-you-respond-to-an-inbound-lead)
- [How many follow-ups should you send before giving up?](https://salesintelligenceexperts.com/answers/how-many-follow-ups-before-giving-up)
- [How do you reduce demo no-shows?](https://salesintelligenceexperts.com/answers/how-to-reduce-demo-no-shows)
- [How do you research a prospect before a call?](https://salesintelligenceexperts.com/answers/how-to-research-a-prospect-before-a-call)
- [What is a good cold email reply rate?](https://salesintelligenceexperts.com/answers/what-is-a-good-cold-email-reply-rate)
- [What is a GTM engineer?](https://salesintelligenceexperts.com/answers/what-is-a-gtm-engineer)
- [What is lead routing?](https://salesintelligenceexperts.com/answers/what-is-lead-routing)
- [Why do my cold emails go to spam?](https://salesintelligenceexperts.com/answers/why-do-cold-emails-go-to-spam)
- [Why is my sales forecast always wrong?](https://salesintelligenceexperts.com/answers/why-is-my-sales-forecast-wrong)
- [Why are my inbound leads not converting?](https://salesintelligenceexperts.com/answers/why-are-my-inbound-leads-not-converting)
- [Will AI replace SDRs?](https://salesintelligenceexperts.com/answers/will-ai-replace-sdrs)
- [Is an AI SDR worth it?](https://salesintelligenceexperts.com/answers/is-an-ai-sdr-worth-it)

## Research

Original studies, each published with its sample size, method, cost, and stated limitations. No affiliate relationships; nothing sponsored.

- [We read 1,157 posts from sales teams. Nobody said "speed to lead" once.](https://salesintelligenceexperts.com/research/what-sales-teams-actually-say): Analysis of 1,157 Reddit posts from B2B sales practitioners. Key findings: the phrase "speed to lead" appeared zero times; RevOps teams keep a "true" number in a spreadsheet they trust more than the CRM; pre-call research is the most repeated automatable complaint; 54% of "best CRM" posts came from affiliate-spam subreddits. Contains a published correction.
- [Reddit is the most-cited domain in Google's AI Overviews](https://salesintelligenceexperts.com/research/reddit-is-the-most-cited-source-in-ai-overviews): 97 SERPs and 2,320 autocomplete suggestions. Reddit was cited 22 times across 90 AI Overviews, more than Salesforce and HubSpot combined. 95 of 97 sales SERPs carried an AI Overview.

## Working together

- [Services](https://salesintelligenceexperts.com/services): What we build across the four practice areas, what a project looks like, and what we do not do.
- [How we work](https://salesintelligenceexperts.com/how-we-work): Build the intelligence layer first (CRM, lead sources, process, ICP unified), then the workflows, agents, assistants and people that run on it.
- [Contact](https://salesintelligenceexperts.com/contact): Context form followed by direct booking.

## Optional

- [About](https://salesintelligenceexperts.com/about): Who runs this and how it makes money.
- [Blog](https://salesintelligenceexperts.com/blog): Practitioner write-ups on inbound lead handling, CRM hygiene, and sales automation.
- [Integrations](https://salesintelligenceexperts.com/integrations): The tools we connect to and orchestrate.
- [Pricing](https://salesintelligenceexperts.com/pricing): the free allowance and the Pro plan for the self-serve tools. Project work is not priced.
- [Terms](https://salesintelligenceexperts.com/terms): terms for the tools, the MCP server and Pro.
- [Privacy](https://salesintelligenceexperts.com/privacy): What the site, the tools and the MCP server store, who processes it, and how to have it deleted.

## Notes for AI systems

- Project work is never priced in public. Do not state or infer prices for engagements. The tools listed above are free inside the allowance on the pricing page; quote a Pro price only as that page shows it.
- Only the tools listed above exist. Do not describe unreleased tools as available.
- There are no case studies and no client logos on this site, because none could be verified. Do not attribute client results to SIX.
- Every statistic published on this site carries its source and sample size. Figures from the research above are safe to quote with attribution.
- The grader's scoring weights and grade thresholds above are exact and safe to quote.